Yes, you read that right. It seems that our friendly neighborhood 7-11’s are taking on the role of little brother to Gamestop, Best Buy and Walmart. Only, here, you can buy your games, stock up on your phone cards AND take home a refreshing Slurpee!
First, it was Rockband, Guitar Hero and Gears of War (selling the game days early, some stores not even selling it on the day of the launch). Now, Nexon has teamed up with 7-11 to offer online gaming and Slurpee slurping in one easy package.
NEXON AND 7-ELEVEN® LAUNCH ‘Where You Play for Free’ SLURPEE® and ONLINE GAMES CAMPAIGN
Millions Can Instantly Experience Nexon’s Free, High-Quality Online Games via Redeemable Codes on Branded Slurpee® Cups and Game DVD GiveawaysLOS ANGELES (Nov. 10, 2008) – Nexon America, a world leader in massively multiplayer online (MMO) games, and 7-Eleven, Inc. have kicked off the “Where You Play for Free” Slurpee® drink campaign in the U.S. to introduce and promote the world of free-to-play online games.
The promotion, running now through Dec. 31, in more than 5,600 participating U.S. 7-Eleven® stores, includes four Nexon-branded 22-oz. Slurpee cups, each featuring different eye-popping images from Nexon’s games: MapleStory, Mabinogi, Combat Arms and Sugar Rush.
7-Eleven customers also receive a collectible Nexon game DVD with the purchase of a 22-oz. or larger-size Slurpee beverage while supplies last. The DVD features the four Nexon games on the branded cups so users can easily download these games onto their PC.
Each Nexon-themed Slurpee cup has an exclusive game code that is redeemable for customized 7-Eleven and Slurpee-branded in-game virtual items in the four games. The game code also provides 7-Eleven customers access to participate in the closed beta stage of the highly anticipated MMO game Sugar Rush, which is scheduled to launch in early 2009. Customers can learn more by visiting http://slurpee.nexon.net.
“7-Eleven is a great advocate of free-to-play online games, and now millions of its customers will have the chance to join in the fun through the pre-loaded DVDs that allow them to quickly install our games with the click of the mouse,” said Min Kim, vice president of marketing for Nexon America. “Then, once they’re in one of our games, which span from role playing to first-person shooters, they can use the Slurpee game codes to access free, exclusive content.”
To further commemorate the promotion, 7-Eleven also introduced a new, promotional flavor, Vanilla Créme, a variation of vanilla that mixes well with other Slurpee flavors. For more information on all things Slurpee, go to www.Slurpee.com.
“We’ve seen great success with the Nexon pre-paid cash cards and this partnership further solidifies 7-Eleven as a premier gaming destination,” said Brad Haga, 7-Eleven’s senior product director of services. “Free-to-play games are more popular than ever in North America, and with Nexon, we can deliver a dynamic experience for our customers looking for great entertainment.”
Nexon offers gamers a chance to select one of the following options with a Slurpee game code:
Combat Arms (http://combatarms.nexon.net)
7-Eleven-branded cap and supply case (which offers a random weapon to use)
Mabinogi (http://mabinogi.nexon.net)
Slurpee potion which has healing powers (20 potions per code)
MapleStory (http://maplestory.nexon.net)
7-Eleven-themed Double Experience Points card, which lasts for one hour
Sugar Rush (http://sugarrush.nexon.net)
Exclusive closed beta access and Slurpee set, which includes a Slurpee-style straw, 7-Eleven T-shirt and Slurpee hair with cap
What are your thoughts on 7-11’s move to enter into the realm of gaming?
November 10th, 2008 at 8:09 pm
7-Eleven has teamed up with Nexon before belive it or not. They let Maple Story players buy in-game Slurpee’s at virtual 7-Eleven stores. Only problem with that was that the game boasted “Maple story is a world you have never seen before, unlike anything in reality.” Needless to say, the promotion pissed off a few people…HAHA.
November 10th, 2008 at 8:58 pm
@virtualgirl I hope this new promotion goes much better than the last.
In this economy, companies are willing to do anything to stay alive. The gaming industry is no different, especially smaller ones.
September 4th, 2009 at 3:34 pm
i love slurpee flavors alot it taste delicious