July 18 is still off in the distance, but the closer we come to the release date of The Dark Knight, the more goodies we’re bound to get. The very first tv spot for the movie premiered tonight with the season finale of Survivor: Fans vs. Favorites. Plus, there’s a nice comic book homage in one of the shots …
UPDATE: Now in high-quality! Plus, the second brand new tv spot is up!
Special thanks to the awesome ComicNerd at ComicNerd.com for posting it via Movieweb.
Let’s break this down. Many of these shots are from either of the two main trailers, but there are new and exciting ones mixed in.
In the second trailer, we got to see Batman jumping off a skyscraper without his cape; in this spot, however, we are shown a view from below, not above.
We get a glimpse of the scene where the Joker says, “This city deserves a better class of criminal, and I’m gonna give it to ‘em,” although I can’t tell who he’s talking to as he stands in front of the flames (though I bet the scene is awesome in the movie itself).
Again, the Joker succeeds in creeping me out in the shot where he cracks his neck. It looks like that it’s from the part where Gordon introduces the Joker (“No name, no other alias … nothing in his pockets but knives and lint.”)
As a bit of comic relief, Bruce is messing around with what appears to be the new and updated version of his gauntlets—now complete with trigger-released spikes, it seems.
There’s a new explosion shot at the :23 mark, and a blurry blue flash of someone (possibly the Joker??) near the end.
But my favorite part of this new spot is definitely the last, where Gordon is standing on a rooftop with Harvey, saying, “He does that.” Very much an homage (and very Gordon-esque) to the Harvey Dent origin comic, Batman Annual #14 (“The Eye of the Beholder”). Check out the images below (the second one is clickable) to see what I’m talking about …
The second all-new TDK tv spot is here! This one has a couple of new action shots and a new one of Batman at the end.
May 12th, 2008 at 5:46 am
Thanks so much for posting the link and letting us know!
May 12th, 2008 at 10:39 am
This has got to be one of the largest marketing campaigns for a movie ever. They are putting SO much work into all of this!
May 12th, 2008 at 10:52 am
And a ton of money over the last year with viral marketing, yeah.
May 12th, 2008 at 1:33 pm
Two months. DAMN IT.
All I know is it better do better than Speed Racer did.
May 12th, 2008 at 1:43 pm
Hahaha, I don’t think you have to worry about that at ALL.